As I was picking up my beloved Dunkin Donuts coffee, the Tears for Fears song Shout came on XM radio and totally took me back to 7th grade. That, in turn, reminded me of a favorite poster I had on my wall which was to become instrumental in shaping my design aesthetic. The poster above was designed by Paula Scher, who is a brillant designer and educator with Pentagram. But back to my story. I was obsessed with Swatch watches back then, I put the scented Swatch watch at the top of my Christmas list, and I specifically said that I DID NOT want the paisley swatch. In fact I wrote that I would be happy with ANY swatch watch, EXCEPT the paisley one. So guess which watch I received that Christmas?
Yes, I got the hideous lego colored paisley watch. Turns out I grew to love that watch, and moreover, I adored the cool poster that came with the watch. I was fascinated by everything in the poster and I would gaze at it. I knew then that I wanted to do work like that.
Just thought I’d share a silly tidbit about events that have shaped me and influenced me as a designer. P.S. I lost that beloved Swatch watch on a trip to Canada in high school and still wish I had it. I do have the case still…